Soft-Focus is a media production company based in Warwick, run by husband and wife team, Edward and Beckie Sanchez.

Born out of a combination of Edward’s love of cameras and technology and Beckie’s business knowledge, we’ve been helping our clients tell their stories and boost their sales since 2011.

As a production company, we have complementary skills which enable us to put our clients first and produce high-quality work, every time.

Our values are positivity and honesty. Whenever we have discussions, whether they’re about work or our personal lives, Edward champions a positive mindset, aiming to keep spirits high and keep pushing forward.

We provide photographic and video services to businesses in a range of different sectors. The majority of our clients are based in Warwickshire in the Midlands, but we cover the whole of the UK.

If you need a promotional video, high-quality photographs, or a 360-degree virtual tour to help with your sales and marketing or to improve your company communications, we would love to help.

Meet our crew




Edward continually invests in the latest equipment to ensure the finished result is top quality. He tells Beckie it’s for the benefit of the clients when we all know he just loves playing with tech! 

He’s also a great listener so will always take time and effort to ensure the client’s message and requirements are heard.

He’s a quick thinker and enjoys sharing creative ideas and suggestions, ensuring each client’s brief is met and exceeded.

Edward is committed to ensuring projects are executed with a satisfyingly quick turnaround, without cutting any corners. 

He also has an enviable work ethic and is flexible and adaptable.



Beckie is the backbone of the production company, making things happen and keeping the administration organised. Does that include nagging Edward? Yes. But it’s for his own good.

Skilled in event management, project management, and marketing strategy, Beckie will make sure your project is kept within your timescales and your budget. Beckie prioritises customer service and will be on hand to answer your questions and keep track of any changes to the project. 

With her strong business sense, she focuses on how the project will help to promote sales, delight the client, and fulfil the brief. 

With a long history in managing creatives, she’s adept at balancing the excitement of a new project with the reality of time or financial constraints.